The importance of providing an extraordinary UX & UI experience
These days, it is crucial for e-commerce and online retail businesses to provide quality UX (User Experience) for visitors. This is because a user will most likely leave your site without buying or even never come back again unless their needs can be fulfilled. Situations like these happen when UX is not satisfactory: slow-loading pages and images, poor navigation, unattractive medias etc. So, here are 3 must-haves when designing your e-commerce user interface (UI).
1. The Overall Design Feel
First impression matters the most when a user visits your business site. Branding, color palette, typography, illustrations, and icons that are harmonious will create an eye-pleasing effect to users. This enables them to associate your product and company with a recognizable image, increasing chances of conversion. Some aspects, which designers have to take into account in this perspective, are:
Choice of colors that correspond to the brand image
A color palette that gives a harmonious look and aesthetic satisfaction to users
Create styles that is consistent with business offerings: users should instantly understand what your product offerings are.
2. Easy and Intuitive Navigation
However stylish and modern the design of a site, it wouldn’t mean anything if the navigation is poor. Clear, simple, and easy navigation is the determinant of user retention. Always stand in the shoes of users when creating site flow and make sure features are easily understandable. Nobody appreciates the frustration of unnecessary clicks, time lost on loading overloaded pages or inconvenient menu etc. At every step of interaction, users need to clearly understand plenty of simple things, like:
what company or brand they are dealing with
what page they are at
where the menu is
how they can see the detailed information about the item
how they can pay for the item
how they can contact the seller
3: Mobile responsive
Having a mobile responsive ecommerce platform is crucial when 46% of consumers complete their entire purchase process (from research to purchase) on smartphones. You’ll be missing a lot of sales if your website is not mobile-friendly. A responsive ecommerce platform ensures that visitors from all sorts of devices have equally great on-site experience, without any design constraints.
Other than these 3 points mentioned, always respect users and remember that they are real people. Look for interface that will respect their time, effort and needs and it will bring positive experience for both sides.
This article is co-created by HKEBA & Branch8