Shop owners' biggest nightmare is the abandonment of their shopping carts.
Here are 11 cart abandonment statistics you must know in 2022!
Source: Baymard Institute
A lot of retailers are frustrated by creating offers that are enticing enough to engage shoppers, but then losing them at the checkout. According to Baymard Institute, the cart abandonment due to forced created account is 34% ! Creating an account is a tedious process that deters consumers, especially if they only intend to make one time order.
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